Meet Incredible India’s new brand ambassadors, Amitabh Bachchan and Priyanka Chopra. Bollywood superstars Amitabh Bachchan and Priyanka Chopra have replaced Aamir Khan as the ambassadors of ‘Incredible India’ campaign to market the country to tourists abroad. It is the first time that the government is directly appointing the brand ambassadors. Both actors will be appointed for 3 years and will not charge a single penny for the endorsement.
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